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Underwriting Opportunities for businesses and Organizations

get your spot on air right away.
​contact jennifer now!


customizable underwriting packages
​are available
contact us for more info!


WCHQ now Partnering with:

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UNDERWRITE WITH WCHQ AT YEARLY OR QUARTERLY RATES!
GET YOUR MESSAGE HEARD! We're All Local…All The Time!


Take advantage of our affordable rates and reach the heart of Kentuckiana with WCHQ 100.9 FM
Your Non-profit Community Radio Station playing all local music all the time.

*Tax Benefits- WCHQ is a 501(c3) Corporation
and all sponsorships are tax deductible

Our sponsorships are the key to true local outreach with benefits that far exceed name recognition- you will be known as the company that supports the arts and local community highlights. You will reach our listeners with your name and message, weekly and/or daily- with tons of exposure to our growing audience and have the knowledge that your business is contributing to the health and heart of our growth here in the Metro-Louisville region.
'It's all Good. All Local…All The Time' Says our founder/general manager,
Kathy Weisbach.


YOUR SPONSORSHIP OPPORTUNITY
​ BEGINS HERE.

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What is Underwriting?
The Federal Communications Commission (FCC) allows businesses to underwrite or fund programs on stations like WCHQ, but it does not allow commercial advertising. WCHQ, (Crescent Hill Radio, Inc.) depends on underwriting donations from businesses like your's and individuals to defray operating costs. Unlike many other non-commercial stations, we do not receive funding from the government, but rely on the community that we in turn support with our broadcast efforts.

How can underwriting benefit your business?
While underwriting is not commercial advertising, it can provide your firm with some of the same benefits plus some that commercial advertising can't offer. Research indicates that Low Power community radio is an excellent public relations tool. Listeners have a positive image of companies that support Low Power radio and report their purchasing decisions are influenced by such underwriting support.

Target and reach a select audience
Because of the wide variety of programming done on WCHQ, the listeners are a diversified group of people who share many common interests and life styles. WCHQ provides programs for groups ranging from most all ages, and many of these age groups have been abandoned by commercial stations.

Demonstrate your community concern
WCHQ works with local charities, schools, music and arts groups to help promote their charitable events. This is part of our mission, and you partnership with WCHQ reflects that community commitment.

Expand awareness of your name and presence
Awareness of your business is expanded each time you are mentioned on WCHQ 100.9 FM. With our diverse program offerings, you will be able to reach more types of listeners than any single format station!

Enhance your business image
Your image is enhanced by your association with non-commercial community radio. You will be joining other fine businesses that support our quality radio programming.

Tax benefits
WCHQ 100.9 FM is a non-profit, non-commercial, radio station. We are a 501(c3) corporation. (Crescent Hill Radio, Inc.) Any contribution is tax deductible. Consult your tax preparer.

Increase your opportunities for your business or personal name!
Advertise your association with WCHQ, Louisville All Local Low Power FM Radio Station, in other media (newspapers, Internet, etc.) Advertising that your business is the sponsor of one of the many local programs on WCHQ, or a station event, is an excellent way to increase the public's awareness of your business. It is a strong statement about your company's contribution to our community's well being.

What defines Underwriting?
Underwriting is highly similar to commercial advertising, but differs in a few very important areas. The FCC forbids announcements that issue a CALL TO ACTION. This means that statements like 'stop in, shop here, call, call now, limited time only, mention WCHQ', are not allowed. Underwriter announcements also may not contain QUALITATIVE WORDS. Qualitative words such as largest selection, newest model, best in town, finest selection, and state of the art are prohibited. Finally, announcements may not mention or give reference to PRICES. References such as free, sale, discount, clearance, reduced, going out of business sale, and liquidation, are also prohibited by the FCC.

The following are examples of permitted and prohibited underwritng announcements for your reference:
PROHIBITED ANNOUNCEMENT: 'Portions of the broadcast day on WCHQ are underwritten
by Speedy Lube, where you can now get a 10-point oil change and lube for
the unbelievably low price of just $12.99. So come on down to 115 Main
Street for fast, reliable service and a free gift.'

PERMITTED ANNOUNCEMENT: 'This portion of the WCHQ broadcast day is
underwritten by Speedy Lube, located at 115 Main Street.
Speedy Lube provides oil changes using Quker State lubricants, tune-ups,
and other minor vehicle maintenance services. Our thanks to Speedy Lube of
Main Street. 555-555-5555.'

ANALYSIS: The first text mentions price and contains two calls to action. It
contains statments which include qualitative statements. The second
text identifies the sponsor, the sponsor's address, telephone number,
product line, and establishes a relationship to the program. The second text
is permitted by the FCC.